Ed Croteau, AMFT

Santa Cruz Therapist

Client-focused psychotherapy in Santa Cruz, CA and Telehealth within California.

Supervised by Tim Hartnett, LMFT # 27228 (California)

Education – M.A. Marriage and Family Therapy (General Counseling in California); M.S. Electrical Engineering
License – Associate AMFT # 146588


In-person and Telehealth sessions for Individuals, Couples, and Families.


My fee for counseling sessions is $140 per 50-minute session for individuals and $160 per 50-minute session for couples. However, I understand that each person’s financial situation is unique, which is why I offer a sliding scale based on need. Please don’t hesitate to reach out and inquire about the available options.

California Medi-Cal

I am pleased to accept Medi-Cal insurance (Carelon) as a form of payment. Ensuring that mental health services are accessible and affordable is important to me, and I am committed to supporting individuals who are covered by this insurance provider.

Let’s work together to prioritize your well-being and make counseling services attainable for you. Please feel free to contact me with any questions or to schedule a session.

Ed Croteau Santa Cruz Therapist
Let’s embark on a transformative journey together as we delve into the profound influence of your past experiences and beliefs. With an open-minded and introspective approach, we will navigate the intricacies of your thoughts, emotions, and actions. Many of our internal and external struggles stem from unfulfilled needs for empathy and understanding. Together, we will unlock the power of self-discovery and growth.



Being human can be challenging at times. Whether you’ve recently faced adversity, undergone significant life changes, or are simply seeking personal growth, the path to self-discovery is an incredible and transformative journey. Embracing our humanity, with all its complexities and ups and downs, is what makes us truly alive. It is during these moments of challenge and change that we have the opportunity to learn, grow, and evolve into the best versions of ourselves. The path to self-discovery is not always easy, but it is undoubtedly worth it. It is a journey filled with self-reflection, self-compassion, and self-empowerment. It is a journey that allows us to uncover our true passions, strengths, and purpose in life. 


Relationships can be both exhilarating and challenging. They provide a unique opportunity for self-discovery and growth, as we navigate the intricacies of human connection. Our interactions with others serve as mirrors, reflecting back to us aspects of ourselves that we may not have otherwise realized. This awareness empowers us to make conscious adjustments, fostering more meaningful and fulfilling relationships. At our core, I believe that every relationship has the potential to be a source of profound joy and transformation.


No one exists as an island. We are all intricately interconnected with those people in our lives whom we hold close. Our family connections define us and shape our lives in profound ways. By examining and understanding the dynamics within our family systems, we unlock the potential for deeper, more loving relationships. Let us embark on a journey of exploration and growth, where we discover the beauty of genuine family connections.

Ed Croteau

As a mature, warm, and experienced therapist, I am dedicated to helping you navigate life’s challenges with grace and confidence. Together, we will uncover powerful strategies to unlock your true potential and embark on a journey of personal growth.

Grounded in cognitive and emotionally focused techniques, my approach to individual and couples therapy will empower you to let go of outdated thoughts and behaviors. I invite you to embrace your reactions and defenses, understanding their origins and discovering new paths towards self-discovery.

Reach out to me today for a complimentary consultation and let’s embark on a transformative therapeutic journey together.

I’d Love to Help


Multimodal Options

  • In-Person Therapy:
    • Traditional face-to-face sessions in my office.
    • Provides direct, personal interaction and rapport building.
    • Ideal for those who prefer in-person interaction or have complex needs
  • Telehealth Therapy:
    • Conducted remotely via video conferencing or phone calls.
    • Offers convenience, accessibility, and flexibility.
    • Particularly beneficial for those with mobility issues or busy schedules
  • Hybrid Therapy:
    • Combination of in-person and telehealth sessions.
    • Offers flexibility while maintaining personal connection.
    • Provides options to adapt to changing circumstances or preferences.


If you are in crisis please use the following hotlines:

  • National mental health hotline – call or text 988 (similar to 911 but for mental health)
  • Suicide prevention – 877-663-5433
  • Children’s Protective Services (CPS) – 831-454-2273 
  • Domestic Violence – 866-269-2559


Get In Touch

Confidential contact form




Shine A Light Counseling Center

1610 Soquel Avenue

Santa Cruz, 95062


Telehealth openings for Mon/Tue/Wed/Thu

Hybrid (telehealth and in person) also available based on scheduling